What You’ll Learn From Mr. Joe Delfgauw
Ready for an overhaul of best practices in social media marketing unlike anything you’ve ever seen? Your seminar will include the most updated initiatives, proven techniques and spicy secrets to gain monumental commissions, visibility, and revenue generations all online:
Seminar Training Includes:
- Facebook Business Account Creation
- Page and Ad Account Development
- PicRedirects and Pagewiz
- GoDaddy and Hostgator
- Fantastico Integration
- WordPress Coordination
- Facebook Ad Management & Targeting
- The Do’s and Don’ts of Facebook Marketing
- Picking Your Vertical
- And “FRESH PIE” Strategies
A List of Definitions to Keep in Mind
- CPA — Also known as a “pay per action,” the CPA (cost per action) is a pricing model advertisers utilize to pay for each impression, click or conversion online.
- CPC — Specifically, a CPC (cost per click) specifies a billing amount for just clicks on a website and nothing else.
- CPL — “Cost per like/lead” typically is a social media term associated mainly with Facebook where an advertiser will pay the platform the cost every time a viewer “likes” the advertiser’s page, thereby generating a “lead.”
- CPS — The “cost per sale” directly focuses on the actual revenue. The purchase. This differs from the lead generation and specifies the actual “sale” of a service or product. When someone buys, and the CPS is X amount of money, the advertiser than pays that amount for the sale.
- CPM — Commonly known as the “cost per mille,” simply put, it’s the amount an advertiser would pay for 1K impressions on a website.
- Affiliate Network — This is a platform designed as an intermediary between publishers (also known as affiliates) and merchant programs. A business offering affiliate memberships would offer plans to those publishers as a way for them to generate revenue as well as promote those programs, products and/or services collectively. Think of it as a pyramid-type structure.
- Keywords — You’ll see this term in content marketing all over, specifying a certain targeted word optimized for search engines like Google. When a user types in a word, Google will then search for all pieces of content that have that keyword and list them on a search for the user.
- Advertiser — the “advertiser” is the merchant or website owner. This is the platform paying affiliates for sending leads and traffic to the website for revenue and profit generation. The advertiser typically pays affiliates for those results.
- Publisher — the “publisher” is an affiliate. An advertiser can have multiple “publishers” working with posting ads, writing content, or other forms of marketing to generate those leads and receive payouts for the work done.
- Customer — the “lead” or “sale” typically is the customer buying into the offer, product or service advertised by either the affiliate or merchant.
- Incentive — This is a technique commonly used by marketers to motivate prospective buyers into purchasing. Examples of incentives would include everything from free gifts, to promotional games, competitions, premiums, and discounts.
- Email — It’s electronic mail. Simply put.
- Display — When creating a website, what is displayed serves as a marketing technique as well, given a user who clicks on the URL will then be transported to the site, seeing everything from a logo, to a header, to all sorts of imagery, evoking emotions essential in copywriting skills.
- Contextual — This is a literary term specific to a word or phrase that can actually mean two or more different things depending on what the rest of the text around that word or phrase implies.
- Search — When a user types in a keyword on Google and hits the button, a search is conducted to find all the relevant content associated with that keyword.
- Pay Per Call — Similar to a CPC, basically.
- Mobile — This refers to anything associated with smartphones and tablets. Basically if a user can walk around with it while actually using it, it’s considered mobile.
- SEO — Search Engine Optimization. A writer skilled in SEO will know how to target content to rank in a Google search based on keywords, headers, volume and relevancy.
- Blogging — Also known as “blog writing,” this is the type of content constantly updated on a blog, or a “weblog,” which can be closely described as a digital diary of sorts. Individuals and companies typically will have blogs, supporting customer connection, interaction and relationship building with readers.
- Social Media — This is the global and comprehensive term for a type of communication designed to be viral over multiple individuals and groups on a wide scale, often emphasized by sharing and talking. In a way, it’s like word-of-mouth advertising meets cyberspace.
Want to Learn More?
You’ll have to sign up for one of the seminars right now, right below. Don’t wait. Act now and reserve your spot today.